Who are Generation Z & how to market to them

Generation Z is the generation that has no connection to the a world without smartphones. They are born between 1997 and 2015 (or ages 6 to 24 as of 2021), Gen Z are truly digital natives who have been exposed to the internet and social media since the time they were born.

Technology & Internet plays a significant role in Gen Z’s lives and plays an even more critical role in their spending habits and patterns.

Generation Z can make a well informed spending decisions and become smarter shoppers due to their extensive knowledge of technology and internet. Whether it’s reading online reviews of products, comparing prices, or using applications to find promo codes and discounts, the Gen Z shopping experience is strategic and tactful. To appeal to Gen Z, brands and retailers must begin catering to this audience’s digital nature and emphasize their online presence and mobile experience. They are not only technological natives, but they are also regarded as the most ethnically diverse and educated generation to date

Generation Z is rapidly growing in market share and is it forecasted to impact the trends across industries significantly. In 2020, Generation Z accounted for 40% of global consumers and held a huge purchasing power over $143 billion. As the oldest members of this generation slowly begin to enter the workforce, we can anticipate that this generation’s financial influence across the globe may only continue to expand.
It’s clear that if they want to stay in business and reap the financial rewards, brands and retailers across different industry must learn how to connect and appeal to this new wave of consumers and combat changing consumer tastes.
These young consumers want to support brands that share a responsibility in making a positive impact on the world. Gen Z wants to support brands that are willing to take a stance on important causes